Synergy

To incorporate synergy into all 3 of our products we decided to use the lights as our main focus, not only because we live in a big beautiful city and during the night the lights that surround London constantly make everything look more amazing, but also because the song is called "The lights" and within the lyrics there are references to lights and the idea of shining bright for example, "let the light that your needing light up, when you can't escape, let it lead you higher, yeah yeah" so we wanted to play on this idea and amplify it. In the music video our artist would be singing in different location during the day and night so that we are able to have the city lights in the background. For our poster and Digi pack we wanted to have a picture of our artist standing in front of some city lights. We may use the same location as our music video.

We could also use the same font and colour scheme for our text on the Digipak and poster, as you see in the example below which is from Alesha Dixon's cover picture, the golden colour or white would be good to use as it could be seen as representing the lights, the colours are also simplistic but at the same time stand out. Our artist would be wearing the same or similar clothing in all 3 products and their would be a clear image of her so that people would be able to recognise her without having to read the text.