Independent Reseach

Rihanna

 

Album cover : Loud

The key features highlighted of this album cover is, the colourful appearance, there are two main colours that have been used in this album cover and that is red and pink. Rihanna's hair, cheeks and lips are bight red, this is done deliberately to brand the artist in the album cover. The album cover's title is bold and simple in a light pink colour, and so is the album songs on the back cover. An image of Rihanna is shown on the back cover where she is dressed I a white simple dress with red hair, and a long necklace around her neck.

 

Music Video Single: Only Girl

 

 

The key features highlighted of this music video single are, Rihanna with bight red hair, cheeks and lips, she's changes her outfit in this video a few times however every outfit she changes into are flower related and mostly are white. She's surrounded by flowers and roses, and the background of the music video is very pink with a mixture of orange in the sky.  

 

Magazine Advert: Loud

 

 

The key features highlighted on this magazine advert are, that Rihanna is dressed in a fur coat, holding a rose to her lips with sunglasses on. She has bright red hair, and on the front of the magazine advert is the album name "Loud" which is being advertised, in the bottom corner is the album cover  "Loud". The advert's information is at the bottom in the same colour and simple bold handwriting used for the album cover title, the overall image has a red/pink feel to it.

 

The key main features used to create a brand identity for Rihanna across all these products are, her red hair, cheeks and lips. The colours red and pink used in all  the front covers, also the bold simplistic writing used on the album cover and also on the magazine advert. In the music video single and the magazine advert Rihanna's desire for flowers and roses are also shown.