Saturday, 26 October 2013

Brand image

It's important to create a brand image so that people are able to recognise the artist. A brand image can be anything that people would associate the artist is. I was searching online for artists brand image and I decided to create a collage of some example.

Disclosure:
They are known for having a while outline of their faces. On their album cover it is a picture of two boys with a white outline on their face. These boys are suppose to represent a younger version of them. On their advertisement products (such as posters and single album covers) there is just a picture of this white outline and their name. This is because people would straight away be able to distinguish that the advertisement is for Disclosure. They created a song with Eliza Doolittle and there is also a picture of her with a white outline on her face. In their music video there are numerous flashes of this outlined face and they have even created a "Disclosure your face" app, where their fans can add this "mask" to their faces. In an online article of them where they are describing the boys' image they also include this iconic face outline in their description of them.


Ariana Grande:
Ariana is mostly seen wearing her half up-do with curls hairstyle. Occasionally when she is out on a normal day she would let her hair out or tie it up but for events and interviews we always see her with this type of hairstyle. She is also seen pairing her hairdo with a bow. Her clothing consists of crop tops with a matching skirt or sometimes shorts. Even in an interview, the interviewer pointed out that she is always seen sporting the bralet.


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