Previous Ancillary Work

In class I was asked to look at previous ancillary work and examine the strength and weaknesses of the digipak and advertisement.

The main strengths this digipak has firstly is the colour scheme, random colours have not been used, you can really tell this student thought very well about the colour he was going to use, the colours work so well together, the purple, black and green. The way the image has been positioned in the centre of the front panel tells us that the artist is most important, and the album will be based purely on him. What I like about the image is the purple outline around the artists face, it makes the image look more eye catching, it has a great contrast with the black background, which makes the image stand out more. I like the font that has been used for the artist's name because it is clear and readable and is following the colour scheme of the digipak. I also especially like the font that has been used for the album name because it is in a techno design and links with the electro pop genre. Overall I like the front panel because it isn't overload with irrelevant images, it is nice and simple. What I like about the back panel is the way this student has made a collage of colours, the colours are mainly purple and green which have been made to look lovely together, they are colours which have been used on the front panel so they don't look random. Also the song tracks have been positioned in the middle of the back panel in white, this makes them stand out against the background colours.  Also I have noticed that the artists name and album name has been placed upside down on the spine.

I love the inside panel because it is clear and simple, the collage of colours has been used again on the panel where the CD fits, this straight away allows the audience to see the connection between the outside panel and inside panel.  I like the effect that has been used around the image of the artist it's very interesting, because there's not much else going on in this panel, so the audiences main focus is on this, however this image has been placed in the wrong positioned, the image is in the right hand corner of the panel and there is too much space above the head, I think if the image had of been placed in the middle where it would be more spaced out, the framing would have looked much better. I also think it is irrelevant how the song tracks have been repeated in the inside panel, this may confuse the audience.

By looking at this advertisement you straight away can see it is connected to the digipak, this is because it has the same colour scheme, and you can see an image of the actually digipak on it. What I especially like about this advertisement is the writing on the left hand side is readable and in reasonable size, I think it would have looked better if the same font type which was used on the digipak was also used on the advertisement, this would have made a clear link to the genre.

This is the front panel of this digipak. What I like about it is firstly, the colour scheme, the main colours used are black, white and purple. These colours are very eye catching together, they make the overall Digipak simple, because it allows the audience to focus on the most important thing on this Digipak, and that is the artist. On the front panel of this Digipak is an imaged of the artist, the image has been placed in the middle and is filling up most of the space in the panel. A black and white effect has been added to the image of the artist, which makes not only the artists face stand out against the bright white background, but also the artists name. The artists name is across the bottom, it is so unique that it would be something that would keep the audiences attention. On the back panel we have the artists song tracks which are in black and the font is clearly readable, they also stand out against the background image of the artist. However I don't like the background image on the back panel because her song tracks are covering the artists face, so I think it makes the image irrelevant being there, however I do like the effect of the image, it is made to look like a painting which is very nice, I think it would have been better if this image was included in the inside panel. Also I have noticed that the artists name and album name has been placed upside down on the spine.

This is the inside panels. I like that the panel with the CD slot has used more colour in it, especially on the artists hair, the way the purple has been used is very interesting, it shows a clear connection between the outside panel and the inside panel. I think the CD slot is perfect size. However I don't like the way the artists name has been repeated across the image of the artists face, because it doesn't allow us to see her face clearly, if it had of been placed at the bottom, it would have looked better. The panel on the left is very nice, a clear image of the artist has been used, and even though the image has writing across it, the writing doesn't cover any part of the artists face, only her hair, however the writing colour is in white so it stands out against the artists black and purple hair.



This advertisement clarifies how it can be connected to the Digipak it does this by, using the same colours that have been used for the Digipak, the purple, black and white. The advertisement has also included the Digipak in it and what I liked about this is how it has be positioned clearly to be seen by the audience.The artists name has been designed in the same font as it had been in the Digipak, which also links to the Digipak.