Advertisment Research

This is Elli Goulding’s magazine advert for her album “Lights” this image of her links to one of her videos called “Starry Eyed” and this is one of the songs from her album “Lights” they both portray Elli Goulding as a simple/natural person. This magazine advert has used the same image of the artist which was used on her album cover “Lights” this tells us she is promoting her own music as they have used her image as the central focus, her make up in this image isn’t over done, it is simple, which portrays her as a natural individual. She is promoting her new album “Lights” and this is being shown through the image of her on this advert, the tiny gold sparkles in her hair are representing “lights”. The music video has the same sparkle/gold glitter effect as the image on this advert which is a good way of making us think of her music video automatically when looking at the advert. All the writing in this advert is in a simple font in bold white, which makes it readable.

Jessie J – “Who You Are” magazine advertisement- What I like about this advert is that the artist’s image is in bold, Jessie is dressed in black, with black makeup and has her nails painted black; this might suggests to us that the songs on this album may be dark. This image also screams she is a RNB artist. The artist name and album name are clearly positioned in the centre of the advert; the audience’s attention is straight away drawn to this before anything else. The colour of the font has been made gold which may suggests she is a powerful and special artist; it also stands out against the black colours in her image. Extra information is given on this advert about another artist (B.O.B.) who features on this album being promoted; this will make fans of both artists more likely to buy this album. Under this information is Jessie J’s website which will allow fans to access more information about Jessie J and this album. What I mainly like about this advert is that all the key information has been written is white and gold which stands out and therefore makes this seem as the most important aspects of this advert.