Digipaks Research

This is Ellie Goulding – “Lights” Digipak - I like this digipak as it has a basic/clear colour scheme, the main colours used are gold, brown and black and these colours don’t complicate each other, they are really well suited together. The image that was chosen of Elli Goulding is clear and directly in the centre of the panel, showing us that she is the central focus and the album will be all about her. I like the fact that the image of her is clear and not blurry; you can see every detail of her without having to squint. The image is also well suited with the album name which is “Lights” behind the image of the artist is a shiny golden colour that surrounds her, this is made to look like a spot light, and I like this about the front panel. The artist’s name is positioned under her image in a readable and attractive way, it isn’t fancy but simple and gold, and no new colours have been introduced so this keeps the simple feel to it. The inside panels are basic and straightforward, we see another image of her, gold little shiny lights around her and a brown background, the connection to the album name can be easily identified.

Kate Melua “The House” – I love the visual style of this Digipak, firstly a clear colour scheme has been used, and the main colours are a purple-pink colour, black and white. These colours look really pretty together and don't confuse each other. An image of the artist has been displayed clearly on the front panel and we are able to straightaway match a face with the artist’s name, which suggests she is the key focus on the album. The image is clear and I like the shiny purple sparkle effect that has been added across her face, this makes the image look as though something shiny is reflecting on her face. In the distance of the front panel is a small image of a house which connects with the album name, the effect of this image looks like a painting which is eye catching. The artists name is clearly written on the front panel under her image, in a white bold colour which makes it easy to read and also is well suited to the other image colours on the panel. The same handwriting type has been used on the back panel showing the album song names, which again is very simple and can be clearly read, the background on the back panel looks like the colours have been painted together, and the artists image from the front panel is being finished, you can see the side of her hair, which is not show on the front panel, I think this is a very unique and attractive style.

Leona Lewis – “Spirit” – What I like about this digipak is the visual style, on the front panel the artist’s face is taking up all the space in the panel, this suggests to us that she is the main focus, and the audience are not distracted by any other irrelevant images. A clear colour scheme has been used which is really important because if a lot of random colours were used, this would confuse the audience. The main colours that have been used are white, gold and black; the white colour used for the artist’s name looks really nice with the colours in the image – especially the colour of the artist’s hair. The font of the artists name and album name is big bold and clear, making it readable for the audience. On the back panel small images of flowers around the track list have been used in a very light purple colour, this is really well suited to the black background. The same font has been used for the track list which was used for the artist’s name and album name.