A digipak is like a cardboard version of a CD. It is created for the fans who want more information or content about the album or artists. It tends to cost more than a CD because it includes more and costs more to make. A digipak can be two panel or three panel depending on the artists and production companies choice. In lesson I looked at Olly Murs digipak which had three panels that had a picture of him in the middle and his name and album name on the outer panels. The digipak included the album disc, extra information and also a handout that had the lyrics to his songs.
The advertisement is created for the sole purpose of advertising the album. For a new artist it is a way of introducing the public of this person and to make them aware that they have an album out. An advert would include the name of the artist, album name and release date so that people know when they can buy the album. Adverts can include posters, billboards, magazine posters, TV advert and most recently youtube adverts.
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