- Fonts/text:
Stick to two fonts that are easy to read. They need to work well together and must suit the genre. Don't use a font that your like and then have to make it large in order for the audience to read it clearly.
- Colours:
Use only 3 colours and make sure they compliment each other and the genre of the artists music. Too many different colours will make it look too 'busy' and if the colours don't suit it will disrupt the positioning of the images and text.
- Positioning:
Follow the rules of thirds when creating the advertisement. Don't place any text over the image of the artist as this would cover their face. Think carefully about where the texts will be placed. Don't place the text randomly at different angles.
- Image:
Use a clear photo. Don't take stills from the music video as it will come out pixelated. As it is a new artists it is common to have a close up of the artists as a way of introducing them to the public. Do not stretch the image to fit the size of the Digipak.
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