Carol Vernalis mainly based her theory on the experience of music videos through editing and camerawork. she found that in music videos, there are much more edits compared to a the amount found in films. this reason is because the rhythm of the continuous editing, such as a lot of jump cuts can be closely connected to the song and the beat. this follows the rule of 'Continuity', with the aim of engaging the viewers attention. Edits can become 'foregrounded' - seen as obvious, and the effects are also obvious too. the results of this is to again draw attention the the movement on the screen.
A base track (Master shot) is frequently used to create a video structure. Although the speed of the edits can be manipulated, the camera movement can often be in level with the speed of the music. all these conventions together form an engaging, intensive and interesting music video which Carol vernalis found within her theory.
In edits, you may see:
- Jump cuts
- Breaks of the 30 degree rule
- Breaks of the 180 degree rule
- Cutting against the movement
- Cutting with the lyrics
- Fancy edits or cuts
- A style of editing that is distinctive throughout the video
- Extreme changes in pace
You may not see:
- An even pace throughout
- Smooth transition
- Matches on action
An example that contains large amounts of obvious edits is in the music video by Tinie Tempah - Pass Out
At the very beginning, it is a very dark shot where only his face can be seen. The camera focuses on him for a long time and the edit of a orbit around his head is very obvious and eye catching as not only does it relate to the idea of being drunk, but also is a very good editing technique. It is a fancy edit used to engage the audience. However, the camera stays on him for roughly 12 seconds. As the song goes on and picks up its tempo, there is at least two jump cuts every verse. This is because it keeps a rhythm to the beat and the lyrics, keeping a unique flow in the changes of speed and cuts. this clearly shows a extreme change in pace. There is also a master shot of a pumping speaker which is reoccurring in the video.
When it comes to camera movement and framing, Carol Vernaliss found:
- Extreme shots are very common
- The same style of camera movement and framing may be distinctive to the video and run the same throughout
- The camera may move with the lyrics but can also move in time with the music
- The master shot can be frequently used as closeups
All the above are also seen in the video Pass Out as it keeps a distinctive type of framing and camera work all through the song. The camera moves in time with the beat and lyrics, and the master shot of the speaker is a close up. Pass Out is a very good video which follows the conventions of Vernalis's Theory.
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