Laura Mulvey’s theory of representation of gender is “In a world ordered by sexual imbalance,
pleasure in looking has been split between active/male and passive/female. The determining
male gaze projects its fantasy onto the female figure which is styled accordingly”
The male gaze is the way men look at women – as “sexual objects” Laura
Mulvey basically believes that we are living in a patriarchal society and that
men are dominant.
Dizzee Rascal – Holiday
During this video men and women are represented very
differently, the men are represented as dominant and superior, they are full
dressed, and there are shots of them in suits and sunglasses during summer by
a swimming pool surrounded by females in bikinis. Females are represented as “sex
objects” in this music video, the females hardly have any clothes on apart from
their bikinis, they are shown dancing and drinking with the men, and the men
are giving the women ‘the male gaze’ this sends out a message to the audience
that women may only be good for fun, and that men are at a much more powerful
position. Mulvey discusses the idea that women are ‘dismembered’ in all forms
of media – that there is a focus, not on a women as a whole, but a focus on
part of their bodies for example their legs, and there is evidence of this in
this music video, during the music video, there are frequent slow motion edits
shown of the women’s bodies showing specifically their legs, bellies and other
body parts.
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