Costumes Setting & Location

Video 1 - Evanescence 'Bring Me To Life'

Genre - Indi Rock

During this video there is only 1 costume change. Throughout the video the artists are singing about life and death mainly and at the same time they express this through the video by telling a story, for example one of the artists is slipping off the roof and at the same time she's holding another band member's hand and sing "don't let me die". Also during the video the artist is singing about wanting to be woken up and the video shows us that she's asleep.

The costume links to the setting/location of the video because, the music video has been filmed during the night time and the performer is dressed in her nightdress. In this music video there are only 3 different locations spotted a bedroom, a big city and a small performing room for the band. One of the locations link to the genre and makes the video seem typical and that is the location of a small room (looking almost like an attic room) with lights and a performing band in it, they are dressed in simple black clothes that makes them seem very casual and they are singing into a microphone and playing instruments, this makes it typical because this kind of location is often seen in a lot of Indi-rock music videos. 

There isn't many props used in this music video, however the props that are used are specific of typical props of this genre (Indi-rock) and those are the instruments(guitars, drums) and also the microphones that are used in the performance. 

Video 2: Drake- started from the bottom

Genre-Hip hop

 Use of costume

• The number of different costume changes in the video was 7 
• Each time the location in the video changed the costume also changed in addition when there was a new verse the costume changed as well.
• The way in which the costumes  linked to the lyrics was when he was working in the supermarket he had a uniform which showed us that in the beginning he "started from the bottom" however throughout the video it shows us that the costumes became more expensive stating that he had more money and a better career.
•  The way in which the costumes relates to the genre is that in typical hip hop music video the clothes are very expensive and extravagant these factors are shown in this music video  as the artist changes his clothes numerous times, and all these outfits are stylish and expensive also the use of the gold chains which relates to the genre.

Use of setting and location

• In the video the location changed about 9 times 
• How the setting and location link to the costume is that as the location changes so does the costume, also the costumes relate to the location that they are in such as the in the supermarket location the artist wore the store uniform.
• the use of location and setting links to the genre as the location show the extravagant lifestyle of the artist such as the big mansion house with the swimming pool, the audience will realise that the artist has a lot of money which relates the genre hip hop.

Use of props

The video has a few props such as gold chains, cigars and cars

these props link to the lyrics and location as it again shows the rich lifestyle of the artist and how he started from nothing and now can afford luxury and expensive things.

Video 3 - Skepta 'Castles'
Grime

Use of Costume
The costumes used are fairly simple but have a contrast between the links of estate living and the life of a rich person. there are 2 costumes worn by the artist.

• All black costume with black jacket and black baseball cap. it is a typical worn costume in this genre as a baseball cap and jacket usually fits the stereotypes that are given to the audience. also, the colour black suggests the lack of an exciting atmosphere, making it dark and simple.
• A golden silk bath robe. this contrasts to the simple black costume as it creates the opposite atmosphere created with the other all black costume. It contrasts the low status people have in estates and the high status of rich people. The colour gold automatically gives away this assumption. However, it is not common to have rich colours such as gold in a grime video, but the idea of contrasting two statuses through the narrative allows the costumes to relate to the video and idea of the lyrics.

The settings and locations are very basic, simplistic and not complicated. It starts of with an estate sign and an estate block, which is very common in the grime genre. This means that the first location wouldn't be well known but rather discreet. However, the conntrast in status and use of colours is shown in the more costly apartment. Usually, a grime video would tend to be in urban settings, which have been shown in parts of the video in the council flats that is used to keep the originality of the grime genre.

Props
As the idea of a grime video is meant to be simplistic, lower social class based and urban, not much props were needed for the video. in the urban parts of the video, there are scrap magazines, lighters and not much else, as they are the main props needed to match the urban theme. When the contrast appears when the artist is in a costly apartment, a glass of champagne is a prop that matches his location to suggest wealth and power. Art in the background further implies the theme of wealth and superiority, as such paintings and pictures are those that do not tend to be cheap.