Function Of A Music Video

Research - Function Of A Music Video 

A music video can be simply defined as a videotaped performance of a recorded popular song, usually accompanied by dancing and visual images interpreting the lyrics.

Music videos use a variety of styles of filmmaking techniques, especially camera and editing techniques, which can include animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos combine different styles, such as animation and live action. Numerous music videos interpret images and scenes from the song's lyrics; however others may take a more thematic approach. Some music videos may be without a set concept, being simply a filmed version of the song's live performance. Music videos play an essential function in the success of the artist and the sales of their singles and album releases, this is why they are so important and have become a fundamental part of the music industry.

What is the main purpose of a music video?

To ensure a music video is carrying out its main purpose (which is to promote the single, the album the single is from, and the artist) a music video needs to make sure they are doing the following:

1. Selling the song in a way that the audience can remember the song from the video
2. Is providing the viewer with a better understanding of the song so they engage with it both visually and audibly (this is usually achieved through a performance or a ‘story’ telling)
3. Lastly, entertaining the viewer by highlighting the talents of the artists through dancing, singing, performing and their physical appearance. 

 

I think an example of one of the best music video forms is Lady Gaga feat. Beyonce – Telephone, I think this, because it is not only a pop video but a short film, which really attracts and holds the audience’s attention. I researched some information and found the single sold 7.4 million digital copies worldwide in 2010, making it one of Lady Gaga’s best selling single. I also feel this is a great example because you can straight away tell that the costumes of the artist’s have been clearly thought through and they match with the story and the lyrics of the music videos.