Analysis Of Costume, Props, Location & Setting

In this post I will be analysing three music videos of costume, props, location and setting from a genre that I am interested in working with. 

Jessie J - Domino:

During this video the artist's costume changes 8 times through the whole music video, the costumes the artist is always wearing are bright, colourful and bold outfits, the costumes link to the location through the patterns, the patterns on her outfit are very similar to the patterns on the background wall. for example during one of the costume changes the background is full of pink and black lines, the same as the patterns on her costume. During the costume change her hair colour also changes from black to red to blue. The location in this video is set internally with her standing in an empty room with bright backgrounds, making the location very simplistic. The only prop in this music video is a chair, and it is used for her to dance in it while singing giving the music video a very "pop feel" to it.   

 

Rita Ora - How We Do (Party):

This is a great example because there are a variety of costume, location and prop change that takes place throughout the music video. In this video the artist costume changes 6 times, and every time the costume changes in the video the location also changes, when the artist sings about partying the location changes to a room full of people dancing and drinking with neon lights all around. The second location is of the artist in the dark with roses and flowers all around her. The costumes are always casual partying costumes, for example, shorts and short tops with a leather jacket/fur jacket and a crown on her head. there are many props in this video for example a bed, alcohol, chairs, paint, snake, table, sword and more.  

 

Emeli Sande - Heaven: 

Emeli Sande's costume doesn't change at all throughout this music video, she has only one costume and that is a black dress with two gold necklaces coming down from her neck. There are various location changes in this music video, we have the artist singing on the street, singing in a room on her window seal, externally singing in a park full of roses and flowers, and internally her singing on the roof tops. During the video she is showing snippets of different peoples everyday life, for example, a young girl going to college on a bus, or another young girl playing on her scooter. The location links to the song because when the artist is singing the following lines "only heaven, only heaven.." she's standing on a rooftop, looking up at the sky, as if she's singing up above to heaven. There are many props in this music video for example a doll, a lighter, a scooter and many more.